STRONGER, LEANER AND FITTER. WITHOUT FITNESS TAKING OVER YOUR LIFE.

Online coaching for busy working adults and parents who want to lift, run and lose fat around work, family and real life.

APPLY FOR COACHING

REAL CLIENTS. REAL RESULTS.

A few of the people I've coached, and what changed for them.

IS THIS FOR YOU?

  • You're busy with work, kids or both, and need a program that fits your actual week.
  • You want to lift and run without one wrecking the other.
  • You want to lose fat and keep your muscle, without extreme diets.
  • You're sick of starting again every Monday.

TWO WAYS TO START

  • MWF COACHING

    Full 1:1 online coaching, built and adjusted around your life.

    • Training program updated week by week
    • Calories and macros set and adjusted for you
    • Weekly check-in with written feedback
    • Video form checks
    • Support through the week
    • Holidays and events planned in
    Apply for coaching 

  • 4-WEEK KICKSTART

    A one-off 4-week block to get you started properly.

    • Calories, protein and steps set for you
    • A 2 or 3 day program in the MWF Kickstart app
    • 4 written weekly check-ins
    • An end-of-block review, with £79 off your first month if you move on to coaching

    Only 2 to 3 places at a time.

    Ask about the Kickstart 

MWF E-BOOKS

Start with the free Starter Kit. More guides on the way.

Lift, Run & Lose Fat Starter Kit
Free

Lift, Run & Lose Fat Starter Kit

28 pages on lifting, running and fat loss around real life.

Get it free →
Fat Loss Without The BollocksComing soon
Coming soon

Fat Loss Without The Bollocks

The no-nonsense guide to losing fat and keeping it off.

Hybrid coaching support by Max Wilson Fitness

ABOUT MAX

I'm Max. I've got a degree in Psychology and Sports Science and six years of coaching behind me as a PT and online coach. I've competed in running events, triathlons, bodybuilding and functional fitness, and I'm a dad, so I know what it's like to fit training around everything else.

Most people don't need extremes. They need a realistic program, honest feedback and someone in their corner. That's what you get.

Be More.

APPLY FOR COACHING

HOW IT WORKS

  • 1. APPLY

    Fill in the short form with your goals and your routine.

  • 2. CHAT

    I'll message you back to talk through where you're at. No hard sell.

  • 3. GET SET UP

    You complete your onboarding and I build your program in the app.

  • 4. CHECK IN WEEKLY

    We review your progress every week and adjust your program as you go.

FREQUENTLY ASKED QUESTIONS

HOW MUCH DOES COACHING COST?

It depends on which option suits you and how much support you need. Fill in the form and I'll talk you through the options, with no pressure to sign up.

WHAT'S THE DIFFERENCE BETWEEN COACHING AND THE KICKSTART?

The Kickstart is a fixed 4-week program, with your calories, protein and steps set once and 4 written check-ins. Coaching is ongoing: your training and food targets are adjusted every week based on your check-ins.

DO YOU OFFER IN-PERSON PT?

Not at the moment. All coaching is online, so you can be anywhere in the UK.

DO I NEED GYM EXPERIENCE?

No. Whether you're brand new or getting back into training after time off, I'll build your program around your current level.

DO I NEED A GYM MEMBERSHIP?

No. Some programs are gym-based, but others can be built around home training, basic equipment or very little kit.

WHERE ARE YOU BASED?

I'm based in the North East and coach clients online across the UK.

HOW DO PAYMENTS WORK?

Payments are made by direct debit.

WHAT IS YOUR CANCELLATION POLICY?

Coaching has a 3-month minimum term. After that, I need at least 14 days' notice to cancel or change your payment.

Ready to start?

Tell me a bit about your goals, your routine and what you're struggling with, and I'll get back to you.